Privacy Policy

Effective date: 14 January, 2026

Secondshift ("we," "us," or "our") operates https://secondshift.dev (the "Website"), including our read-only blog at /blog. This Privacy Policy explains what information we collect, how we use it, and your choices.

If you have questions or privacy requests, contact us at [email protected].

1 What we collect

Information you provide

When you use our contact form or email us, we collect the information you choose to provide, such as:

  • • Name (if provided)
  • • Email address
  • • Message content
  • • Any other details you include

Information collected automatically

When you visit the Website, we and our service providers may automatically collect:

  • • IP address
  • • Device and browser information
  • • Approximate location (derived from IP)
  • • Pages viewed, time spent, clicks, and referring/exit pages
  • • Date/time of visits and basic diagnostics/security data

2 Cookies & similar technologies

We use cookies and similar technologies to:

  • • Operate and secure the Website
  • • Measure traffic and usage via analytics
  • • (If enabled) support advertising, including measuring ad performance and preventing fraud

You can control cookies through your browser settings. If we present a cookie banner, you can also manage your preferences there.

3 Google Analytics

We use Google Analytics to understand how visitors use the Website. Google Analytics may collect information such as your IP address, device identifiers, browser information, and on-site activity, and it may use cookies or similar technologies to do so.

You can:

  • • Use your browser controls to block or delete cookies
  • • Use Google's available controls to manage how Google uses data for ads/measurement (through your Google account settings, if applicable)

4 Advertising (now or in the future)

We may display ads on the Website. If we do, advertising partners and ad networks may collect or receive information (often via cookies or similar technologies) to:

  • • Deliver ads
  • • Measure ad performance
  • • Limit repetitive ads
  • • Detect fraud and abuse

Depending on the setup, ads may be contextual (based on page content) or personalized (based on your activity over time). Where required, we will request consent before using cookies for personalized advertising.

5 How we use information

We use the information we collect to:

  • • Provide, maintain, and improve the Website and blog
  • • Respond to messages sent through the contact form or email
  • • Monitor, protect, and secure the Website (including preventing spam, abuse, and fraud)
  • • Analyze usage and performance (analytics)
  • • (If enabled) Serve and measure advertising
  • • Comply with legal obligations and enforce our rights

6 How we share information

We do not sell your personal information for money.

We share information only in these situations:

  • • Service providers: vendors that help us run the Website (e.g., hosting, analytics, email delivery). They may process data on our behalf under contractual obligations.
  • • Advertising partners (if ads are enabled): to display and measure ads and prevent fraud.
  • • Legal & safety: if required by law, or to protect rights, safety, and security.
  • • Business transfers: if Secondshift is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

7 Data retention

We keep personal information only as long as reasonably necessary for the purposes described above:

  • • Contact messages may be retained to handle your request and maintain a record of communications.
  • • Server/security logs are kept for a limited period for reliability and security.
  • • Analytics data is retained according to the settings configured in Google Analytics.

8 Your choices & rights

You can:

  • • Request access, correction, or deletion of personal information you provided to us (like contact messages), subject to legal requirements.

To make a request, email [email protected]. We may ask you to verify your request before acting on it.

9 International data transfers

Our Website and service providers may process information in countries other than where you live. We take reasonable steps to protect your information consistent with this policy.

10 Security

We use reasonable administrative, technical, and organizational safeguards to protect information. No system is completely secure, and we cannot guarantee absolute security.

11 Children's privacy

The Website is not intended for children under 13. We do not knowingly collect personal information from children.

12 Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the effective date at the top.